Notes on B2B tech marketing
Fractional leadership, brand, content, and go-to-market for Microsoft partners and B2B tech companies.
Claude vs GPT in Microsoft 365 Copilot: Why the Choice Matters More Than the Winner
Microsoft 365 Copilot now lets clients pick Claude or GPT inside the apps they already pay for, which means the stall was never about betting on a winner. Two re-activation campaigns you can run this week: one for dormant Copilot clients, one for every other dormant account.
Microsoft PartnerConsultant
Multi-Model AI Strategy for Microsoft Shops: The Aggregator Advantage
If you are a Microsoft shop, most of your multi-model AI strategy is already built: Microsoft aggregates two of the three frontier labs for you. Here is the part that is actually left, governance and enablement, not middleware, and a one-page offer you can sell around it.
Microsoft PartnerConsultantProduct Company
Why Your Copilot Rollout Stalled, and How Model Choice Restarts It
Most Copilot rollouts do not fail, they stall quietly a couple of months in, and it is almost never a tech problem. Here is why per-workflow enablement restarts them, plus a direct-marketing campaign to reopen your dormant accounts with model choice as the reason to call.
Microsoft PartnerConsultantProduct Company
